Brent F. Rotha
Office Phone: 316-648-0660
Cell Phone: 316-648-0660
Fax: 866-707-9580
Email

Area Information

South Central and Northeast Kansas (Wichita, Emporia, Lawrence, Topeka, Overland Park, Olathe, Leawood, Kansas City, Fairway, Mission, Lenexa, Shawnee, Prairie Village, Westwood, Leavenworth) Kansas City Missouri (Downtown, Crown Center and The Plaza)

Rep Bio

Brent Rotha advises law firms on strategic client development and retention strategies. Brent has been with Thomson since 1992 (previously with Thomson - West/WestLaw). Mr. Rotha is very enthusiastic about his position with FindLaw stating, "FindLaw is the absolute best of the best at attorney internet marketing. We only do sites for lawyers and every employee at FindLaw has a specific task that they do and nothing else. We employee the best creative and content writers, search engine optimizers, attorney editors, design professionals and account mgrs."

Brent develops comprehensive marketing initiatives including search engine ranking strategies through search engine optimization, generating PR opportunities, target marketing, extranet usage and Web site audits. Mr Rotha consults with clients in Johnson County Kansas (Overland Park, Lenexa, Olathe, Leawood, Prairie Village, Shawnee Mission, Westwood, Fairway), Wyandotte County (Kansas City, Bonner Springs), Douglas County (Lawrence), Shawnee County (Topeka), Sedgwick County (Wichita), Lyons County (Emporia). Most of Brents current clients did not invest in the FindLaw opportunity because they needed more clients, they invested with FindLaw because they saw opportunities on the internet to get higher revenue generating clients or cases. They also saw the internet as an opportunity to make a great first impression and often a great second and third impression. Quoting the ABA Law Practice Management: "...the Internet is a critical component to every law firm marketing strategy-no matter where you are, how large your firm is, or the areas in which you practice....." and "Above all, remember that your Web site is your most visible first impression. It also has a chance of being your second and third impression, if it is compelling enough to draw visitors back." Most of Brent's clients new business comes from referrals. Their websites play a very important part in validating the proper image of their firm and individual attorneys to the potential new client. This is an idea seldom considered. Mr. Rotha's clients have discovered that just as they desire to make the proper first impression when a client visits their office, the proper first impression on their website (their world wide 24/7 365 office is equally important). Brent works with firms from just 1 attorney to 60 attorneys.

Brent's area of expertise is the use of technology, including Web sites for client development and retention.

Services:

• Law firm Web site usability and audits. 
• Law firm Web site development and service. 
• Content packages for law firm web sites. 
• Online newsletters to support the attorneys specific practice areas.
• Search engine ranking analysis and recommendations for increasing the likelihood that a firm will appear on the first page of search results. 

Strategic placement in the Web's leading legal directories, including: 

• Yahoo!
• AOL
• FindLaw
• Extranets: Using extranets to build client relationships, cross sell services and increase productivity.
• Analysis of marketing budget and recommendations for optimum fund allocations.