Douglas M. Cook
Office Phone: 585-749-3437
Fax: 866-740-2163
Email

Area information

Western and Central New York, including Rochester, Syracuse, Binghamton, Ithaca, Cortland, Watertown, Liverpool, Jamestown, Rome, Oswego, Clayton, Penn Yan and Utica

Rep Bio

Doug Cook brings more than 11 years of strategic business and client development and marketing strategy design and implementation with small business owners, CPA's, and attorneys.

At Findlaw, a division of Thomson West, Doug advises law firms in Western and Central New York on strategic client development and retention strategies via the Internet, helping law firms target and attract better quality & more profitable cases.

Services include:

• Law firm Website Development, Usability and Service.
• Search Engine Ranking analysis and recommendations for increasing the likelihood that a firm's website will appear near the top of search results.
• Strategic Placement in the Web's leading Legal Directories, including FindLaw and Yahoo!
• Analysis of marketing budget and recommendations for optimum fund allocations.

Doug understands that an effective marketing strategy can mean the difference between choosing the clients and cases you really want, and having to accept case that are less than ideal for your special skills and interests.

An effective marketing strategy, of which online marketing is one essential component, will:

• Increase your visibility to customers in your geographic area and legal practice area
• Increase your credibility with current and potential customers
• Bring you qualified clients who are seeking exactly the services you offer
• Minimize time lost talking to people who are not the right kind of client or not ready to hire

Internet marketing experts say that these are the fundamentals of a successful web presence:

1. Visibility - A web site needs to be found in the search engines (Google.com, Yahoo.com, MSN.com, etc.) and in the #1 legal directory on the Internet (FindLaw.com). High visibility simply means you get more and better traffic to your site. How easily do you want to be found be potential clients?
2. Design - An impressive presentation that conveys the unique character of the firm will grab the visitor's attention. Perception is reality. If your website looks impressive, your firm will look impressive. How do you want to be perceived by your potential clients?
3. Content - Potential clients use the Internet to find information because they have a legal issue and are looking to hire the firm which can best handle their case. The firm with the best relevant content that highlight the firm's expertise has the best chance of being hired. In addition, web sites with relevant, frequently updated content are rated higher by search engines - which often means placing higher on their results lists. What information and expertise do you want potential clients to see?

Call Doug today for a Free 40 minute Consultation at 585-749-3437 or email him at doug.cook@thomson.com.