Gina Mallicoat
Office: 858-731-2943
Cell: 858-699-4290
Fax: 866-780-9978
Email 

Rep Bio
Gina Mallicoat advises law firms on strategic client development and retention strategies through the use of web enabled technologies. Gina develops comprehensive marketing initiatives including branding, generating PR opportunities, target marketing, extranet usage and Web site audits.   Gina's area of expertise is the use of technology, including Web sites for client development and retention.

Findlaw, a Thomson Reuters business Services include:

-   Total law firm website development including writing custom content specific to your firm, graphic design, search engine marketing and optimization, hosting, maintaining, updating and 24/7 traffic reporting for one flat cost.

- Content packages for law firm web sites.

- Online Newsletters, Frequently Asked Questions and Legal Information Centers to support specific practice areas.

- Search engine marketing and optimization including creating all metadata and providing keyword analysis & research, search engine submissions and link development strategies.

-Search engine ranking analysis and recommendations for increasing the likelihood that a firm will appear on the first page of search results.

-Strategic placement in the Web's leading legal directories, including Yahoo!, AOL and FindLaw.

-Law firm Website usability and audits.

-Extranets: Using extranets to build client relationships, cross sell services and increase productivity.

- 24/7 Website Traffic Reporting to view site analytics that include such items as:   total visitors & page views, top search engines & keywords used to find your site, top referring websites, most requested pages, referring domains, number of online inquiries submitted and much more.  http://trafficreports.findlaw.com/

FindLaw, a division of Thomson West, is the nation's #1 developer of websites and online client development solutions exclusively for attorneys and law firms, creating over 10,000 law firm websites since 1999.   We welcome the opportunity to work with you to create a site that is uniquely representative of your firm while delivering the robust information clients expect today.  FindLaw is the most trafficked legal portal on the Internet receiving more than 56 million pages views per month.

Working exclusively in the legal arena, FindLaw understands the needs of law firms and the importance of listening to you to create an online presence that uniquely demonstrates your expertise and establishes your credibility; in other words, tells your story. Our clients find that by marketing their practice online they are more successful in their efforts to attract what they consider their "ideal" cases and clients, communicate with existing clients, and better qualify their firm for referring attorneys. More often than not, these are clients and referrals they would have missed through other marketing and networking efforts alone.

Contact Gina today for a free consultation.

Area Information
Serving law firms in downtown San Diego, little Italy, Old Town south through National City, Bonita, Imperial Beach,Chula Vista, Eastlake, San Ysirdo, Tecate, East County to El Cajon, Santee, Spring Valley, Lakeside, Lemon Grove, Poway, Romona and North County   Escondido California.