Steven A. O'Brien
Office Phone: 781-210-7445
Cell Phone: 781-249-7762
Fax: 866-629-3864
Email

Area Information

I assist attorneys and firms located primarily in Boston, Charlestown, Chelsea, East Boston, Everett, Malden, Melrose, Revere, Winthrop. If you are outside of the above cities, please contact me and I'll be happy to decide who can best assist you.

My Approach

I approach each client relationship with a focus on 2 key issues:  1) understanding areas of strategic importance for the firm, and 2) defining which areas of law deliver the best revenue for the firm.  While advertising is simply creating ways for clients to find you, marketing is the act of differentiating the firm from it's competitors.  Your web-presence should be a revenue-generating component of your overall business plan.  While this may sound somewhat intimidating, it really comes down to managing a few key variables to give your firm the best possible chance to secure high quality cases, in specific areas of law.

I'd like the opportunity to discuss your current objectives.  Some clients need a means to aggressively grow a practice, while others are more focused on retaining establish client relationships.  What about recruiting?  Have you considered how potential candidates will find your firm, or what they will think once they get there?  Again, an effective web-presence can assist you in achieving the objectives that are most important to you.  Let's sit down and evaluate your particular situation.  My Cell phone is :  781-249-7762.

In the meantime, here are a few recent quotes regarding Legal Marketing:

"…According to a June 2005 Harris Interactive Poll, more Americans use search engines to find a lawyer than any other source.  Online marketing is beginning to allow any firm to stay in closer contact with clients, offer more services, offer targeted marketing efforts and win new clients for less financial investment."

- ABA Journal August 2006 Article "Making it Rain on the Net"

"It wasn’t' too long ago that a web site was a rare extravagance for most law firms.  But according to the 2004-2005 ABA Legal Technology Survey, all firms with 50 or more lawyers now have web sites, and 68 percent of all firms have a site."

- ABA Journal August 2006 Article "Making it Rain on the Net"

"While a significant amount of firm business is generated by referral, in today's tech world, the first thing a referred potential client will do is check out a firm's web site."

- Margot W. Teleki, New Jersey Law Journal, August 14, 2006

"The Internet is the most important information source for many facing an important decision."

- Pew Internet & American Life Project Article, "The Internet's Growing

Role in Life's Major Moments,"  By Horrigan and Rainie, April 2006