Tonya Bassett Cell Phone: 404-775-4468 Fax: 404-627-4186 Tonya Bassett is a client development consultant for Findlaw, a division of Thomson West. Tonya guides law firms in Georgia to help them utilize the internet to convert more of their referrals, retain more of their current clients and most importantly to attract new clients who would not have found their firm otherwise. She focuses on developing a well balanced internet marketing strategy for each firm, and she advises them on how their money is best invested to insure the ideal portfolio which will maximize their return on investment. Websites are not a commodity, so it is important for law firms to work with a company that understands the legal industry. Findlaw works exclusively with firms in the legal industry, and in many markets, Findlaw is the only company that provides a true turnkey solution, including: content writing, site design, site hosting, optimization of site components and targeted internet marketing/advertising. Tonya Bassett works with attorneys in all practice areas and firms of all sizes. She has helped even the most skeptical firms understand how the internet can improve their business. Some of the most common misconceptions that attorneys have regarding the internet are: • People don't use the internet to find attorneys - (About 4 million people come to Findlaw.com each month. Are they finding you or one of your competitors? ) • My clients aren't internet users - (Approximately 75% of US households are online , and many more people access the internet at work. If your clients are not online, your firm is missing out on 75% of the population.) • I have more business than I can handle already - (Many of Findlaw's customers have more business than they can handle. What they want is better business . More cases/clients to choose from enables firms to be more selective.) • Our firm doesn't believe in advertising/marketing - ( 2 out of every 3 people surveyed expect a business to have a website providing information about the products/services that they offer. Providing information to both existing clients and potential clients is a service, not advertising. You are probably losing potential clients who have been referred to your firm but could not find you online.) • We've tried using the internet before and it doesn't work - (There are many reasons why businesses have failed with internet-based client development. The main reason is probably because they weren't working with Findlaw . Let Tonya Bassett and Findlaw show you why your previous attempts failed.) Don't let these or similar thoughts prevent you from investigating opportunities that can benefit your business. Please feel free to call Tonya Bassett at 404-775-4468!
|

