Area Information Rep Bio Vaidas Cikotas is a Legal Marketing Expert who consults with law firms of all sizes in the Western part of North Carolina. . He works directly with law firms to consult and advise them on how to better utilize internet marketing. Vaidas develops Internet Marketing initiatives designed to enhance the firms recognition in their marketplace, attract more targeted, better quality clients and/or higher revenue opportunity cases, all in an effort to advance the firms business and ensure the firm keeps pace with a clientele that already relies on technology and the internet every day. Internet marketing experts say that these are the fundamentals of a successful web presence: 1.) Visibility – A web site needs to be found in the search engines (Google.com, Yahoo.com, MSN.com, etc.) and in the #1 legal directory on the Internet (FindLaw.com). High visibility simply means you get more and better traffic to your site. How easily do you want to be found be potential clients? 2.) Design - Law Firm Web Design - Law firm website design is a critical component of determining your firms online success. I have worked with many law firms in Charlotte, Asheville, Hickory, Statesville and surrounding areas of North Carolina and South Carolina to build successful legal websites. The design of your website is critical as it is the first thing that anyone sees. The Internet has made comparison shopping second nature and the bottom line is that a potential client will make a decision on your firms website within the first three seconds of looking at it. Therefore, its critical that they see something that is professionally done and clearly conveys the type of law that your firm practices. An impressive presentation that conveys the unique character of the firm will grab the visitor's attention. Perception is reality. If your website looks impressive, your firm will look impressive. How do you want to be perceived by your potential clients? 3.) Content – Potential clients use the Internet to find information because they have a legal issue and are looking to hire the firm which can best handle their case. The firm with the best relevant content that highlight the firm’s expertise has the best chance of being hired. In addition, web sites with relevant, frequently updated content are rated higher by search engines – which often means placing higher on their results lists. What information and expertise do you want potential clients to see? Vaidas works with firms that represent just about every area of law. From personal injury, family law, criminal, to real estate. There isn't a firm out there that wouldn't benefit from a correctly designed website. If you currently have a website that isn't working for you or if you are considering your first website, Vaidas is available for a free consultation.
Client Testimonials Karney Law Firm testimonial Dear Vaidas: As you know, our contract with Findlaw is nearing it’s first anniversary. As you forecast, our website and Findlaw have been a resounding success. In fact, I average two to four inquiries per day. While all of these inquiries do not result in cases that we take, they have resulted in a significant number of cases which we are now in the process of handling and which we expect to conclude periodically starting next year. Based upon my experience with Findlaw, not only do I want to recommit for the next year, but I would like to limit my geographical areas as I simply cannot effectively represent the number of clients from whom we are receiving these daily inquiries. The quality of cases which we have received through or website/Findlaw is excellent. Very truly yours, Paul Goodson testimonial As you know, I have been with Findlaw for 3-4 years now. I suppose that I started before internet advertising became “cool” Initially I tried other web services. These tended to be template-built or referral type websites. They were generally a “one size fits all” arrangement. I found those results very disappointing. Based on those experiences, I entered the relationship with Findlaw with a great deal of cynicism. Fortunately, I have never been disappointed with the results from Findlaw. As you know, I track my incoming cases pretty closely. I know which advertising is working and which is not. From the beginning, I have been keenly aware that my internet presence through Findlaw has resulted in an increase in actual cases. In fact, enough cases that each year I have increased my budget for Findlaw. The same cannot be said for my Yellow Pages budget. In the end, Findlaw has been a very successful and cost effective means of generating new cases, not just calls or leads, but actual fee generating cases. I am happy to recommend ( and have done so ) Findlaw to any lawyer considering your services. With kind regards, |


