William M. Potthoff
Office Phone: 314-603-0556
Cell Phone: 314-603-0556
Fax: 866-815-9992
Email

Area Information

St. Louis, St Lous County,

Rep Bio

Past Experience:

VP SALES & ADVERTISING, BUSINESS DEVELOPMENT, MARKETING
STRATEGIC PLANNING AND CORPORATE DEVELOPMENT, TRAINING

Senior Executive with experience in building companies and management teams, developing markets, and negotiating strategic alliances and sales channels for growth. Strong background in business development with over a decade of achievement in new account development, planning winning sales strategies, and building great relationships with C-level management based on trust.

A proven track record in client development with personal attention, quality service, and consistent follow through by using persuasive proposals, e-mail campaigns, and telephone calls.

Ability to successfully manage multi-disciplinary teams around common strategic objectives and marketing goals. Ability to execute large projects within a projected deadline. Constructed, negotiated, and managed complex, creative deals involving, joint marketing programs, sponsorship, technology development and provision of products and services.

KEY QUALIFICATIONS

• Strategic Business Planning & Modeling for Client Development of Law Firms
• Market Trend Identification for The Legal Industry
• Business Development of Legal Newspapers 
• Digital Media and Technology Experience 
• Strategic Alliance Negotiation & Management 
• Product Management/Marketing 
• Cross-Division Team Development & Management
• Client Data Base Development & Management 
• Startup Ventures & Venture Capital Funding Acquisition

Technology Company, Earth City, MO
Marketing Director / Consultant

Hired as a consultant to implement three month marketing analysis of on-line search engine marketing and email campaign delivery system.

• Developed email marketing campaigns that informed existing customers and trade show attendees of new product introductions and company promotions.
• Built market share in current and new distribution channels by defining and establishing the company brand on various product lines.
• Maintained a strong emphasis on evaluating and improving advertising effectiveness obtained through Google and Yahoo search engine optimization advertising.
• Managed day-to-day communication with advertising partners to ensure partners have the necessary creative materials, tracking URLs, reporting tools and other information necessary to execute and optimize advertising campaigns.
• Produced and analyzed weekly, monthly and quarterly reports measuring the performance of marketing campaigns, in particular the ability to acquire new customers, top performing products and overall increases in order levels.
• Obtained and analyzed ad and promo code performance using custom developed web software and syndicated market data.
• Allocated and developed the marketing budget.
• Utilized internal creative resources and a third party creative team to develop, implement and coordinate ad campaigns, retail packaging and promotional materials.
• Identified and evaluated different online and print publications. Heavy emphasis was placed on technology, Apple computer, iPod, music industry.
• Negotiated contracts and pricing on media buys and maintain relationships with editors.

LNC Resource, Inc., St. Louis, MO 2004- 2006
V.P. Sales & Advertising
Implemented sales & marketing strategy for a successful launch of a National Monthly Newspaper for Legal Nurse Consultants.

• Designed sales & marketing strategies to help stimulate newspaper circulation to over 1100 subscribers in twelve months.
• Successfully taught 100 paid attendees a marketing program at a statewide legal conference.
• Responsible for the development and implementation for all areas of marketing including email, direct mail, website, order forms, logo, paper layout, and products.
• Successfully planned, built and launched www.lncresource.com.
• Successfully launched four new marketing products in six-months.
• Hired and trained new employees.
• Developed database of over 12,000 Legal Nurse Consultants.
• Successfully managed and attended monthly trade shows around the country.
• Successfully developed on-line lunch & learn program.
• Successfully managed and delivered weekly email campaign to database of clients.

Missouri Lawyers Weekly, St. Louis, MO 2001-2004
Sales Manager
Responsible for advertising department, client development, and marketing strategies in Missouri. Our primary focus was Law Firms, Legal Professionals, and companies wanting to reach the legal community.

• Built a large client base by successfully implementing relationship selling.
• Goldmine database management grew from 200 to 1500 customers & leads.
• Successfully doubled advertising revenue & profitability of the sales department.
• Worked closely with staff to develop achievable sales goals.
• Hired and trained new employees.
• Represented company at legal trade shows.
• Created successful sales campaigns for sponsorships into the newspaper.

Get Into St. Louis, St. Louis, MO 1998- 2001
CEO/Managing Partner
Get into St. Louis was an internet portal company which sold advertising, website strategies, website development, website marketing to media companies and minor league sports teams.

• Started Internet Company from the ground-up.
• Successfully negotiated contracts with minor league sports teams for broadcasting games on the internet.
• Developed sales strategies, marketing plans and goals.
• Developed business plan and was lead contact person for successful venture capital into the company.
• Developed database for lead generation of business contacts.
• Helped create new strategies and implementation of Internet applications for web cameras, web site development, and marketing of web site advertising to area business.
• Successfully negotiated Media Partner status with Fair St. Louis's web site development in 2000.
• Hired and trained new employees.
• Negotiated contracts with KMOX Radio, CBS Radio, and KMOV television for on-line content delivery.

AAA Auto Club of Missouri, St. Louis, MO 1991-2000
Entrepreneur Sales Agent

Managing agent for a million dollar insurance agency. Responsible for daily operations of the agency including sales, marketing, advertising, employees, and client development.

• Managing agent for AAA sales office.
• Developed personal relationships to help grow the business to over a million-dollars and 2600 personal lines insurance policy holders.
• Created budgets and marketing plans to successfully generate leads in my territory.
• Managed daily schedules and workload for 6 employees.
• Received numerous sales awards for outstanding sales performance.
• Hired and trained new employees.