Hear what attorneys think of FindLaw
FindLaw is the world's largest provider of law firm marketing on the internet.
Whatever your law firm marketing needs are you'll find the solution at FindLaw. From one page Web sites to fully developed Web properties, your solution will include the most recent innovations in marketing for law firms. All of our Web sites incorporate Web Site marketing strategies developed specifically for law firms. Whether or not you have an existing Web presence, we can help you.
- retain new clients
- expand your practice into - new practice areas
- target clients outside of your immediate geographic area
- target clients outside of your referral network
- have an effective, professional Web site for your practice
We have helped thousands of law firms INCREASE their web site traffic and client base with our extensive product and law office marketing expertise.
What’s Your Web Site Worth?
"When creating their Web sites, lawyers often times don't understand the added value they receive from their sites, besides the fact they are now present on the Internet," says Betty Tufariello, intellectual property lawyer and founder of the Mt. Sinai, NY firm, INTELLECTULAWTM. "They don't appreciate what it is they have or the leverage it gives them."
So, what do they have? For starters, a Web presence provides a lawyer or firm with an opportunity to stand out from the crowd-a benefit Tufariello has enjoyed with her distinctive FindLaw personal and firm profiles. Moreover, even a no-frills Web site contains intellectual property that its owner should not ignore.
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How Popular Is Your Web Site?
Thousands of people every day search the Web, seeking lawyers. But when those people visit any law firm Web site for the first time, their primary mission, typically, is to gain a better understanding of their own legal situation.
Especially when they visit the "practice areas" section of a Web site, potential clients are looking for something they can recognize, something that parallels their own circumstances. They want to know, "Is there anything here for me? Can this law firm handle my issue, or should I keep looking?"
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Tracking the Number of New Clients from Your Legal Web Site
Due diligence is part of being an attorney. So how can you go about doing your due diligence when it comes to tracking where your new clients are coming from? This can be a delicate situation. You don’t want to grill your potential new clients when they contact you, but on the other hand, it’s important to know which marketing dollars are paying off. I always make sure my clients and their staff ask the question “Have your visited our Web site?” This question should be asked on the paper intake form and in the face-to-face consultation. Ask this question twice, because, more often than not, new clients will leave the question unanswered when filling out the paper intake form. If possible, show them your Web site while you are meeting with them. This will help jog their memory and give them a means of learning more about you and your practice, and they may tell their friends and family to check out your Web site as well.
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