CALENDAR MONTHLY UNIQUES

(Go to "Referrals" on the left side of the page)

Calendar Monthly Uniques measures the number of visitors who used one browser application to visit your Web site one time within a calendar month. This is a fundamental measure of how well the exposure elements of your client development strategy are meeting your objectives. It is a key metric for measuring ROI.

Generally, the more people who visit, the greater your potential for conversion. Combine this figure with the Most Requested Pages-specifically the "Thank you for contacting us" page-in order to learn the percentage of visitors who you converted. If this is a low number, you probably need to strengthen the call to action.

Conversely, low uniques with high page views indicate that your site is being highly used by the people who visit. Some law firms, of course, are not seeking the maximum number of visitors, but a high level of engagement by a smaller, select audience.

Calendar Monthly Uniques differs from Rolling Monthly Uniques in that calendar monthly uniques are based on the calendar month, not on a rolling 30-day period. For example, if a visitor comes to your site on January 31, and again on February 1, the visits are measured as calendar monthly uniques both times, even though there is less than 30 days between visits. The visits however, are considered as only one Rolling Monthly Unique.

(Note: The visitors browser must accept cookies to be measured in this statistic.)