ONE TIME REPORT(S)

(Go to "Site Tools and Reporting" on the left side of the page)

You can request five standard report types:

• Executive Report: (how to request)
  Written in plain English, the Executive Report provides a macro-level analysis of your site's performance. With Executive Report you'll receive an overview of visitor activity, sources of traffic, and on-site visitor behavior, such as duration of visits to your site. The Executive Report lists totals for Daily Unique Visitors, New Visitors, Visits, Page Views, average Views Per Visit, and Views Per Visitor. In addition, it identifies the percentage of bookmarks in Referring Domains contrasted with the percentage of search engines in Referring Domains, as well as average time spent on the site. For finer granularity in analyzing visitor behavior and marketing ROI, use reports such as Marketing, Traffic Audit, Web Development, and International.
  
  
• Marketing Report: (how to request)
  This report provides an in-depth statistical breakdown of all pertinent factors of your marketing campaigns. Categories include Site Statistics, Visitor statistics (Calendar Daily Uniques, New Visitors, and Lifetime Returning Visitors), Referring Domains, Search Engines, Most Requested Pages, and Entry and Exit Pages. Other statistics presented are: Major Visitor Domains, Browser Languages, Internet Service Providers, Visitor Countries, Referring Domains, Referring Countries, Search Engines and Keywords, Top Ten Paths, Paths taken during 1st and 4th Visits, Most Requested Content, Time Zones, and Rush Hours. These categories assess what collateral and interactive features on your page are accessed by the viewer. The Marketing Report allows you to develop advanced user profiles and traffic analysis.
  
  
• Traffic Audit Report: (how to request)
  This document furnishes crucial support information to sales personnel and marketing departments. Among statistics featured in this report are Site Statistics, Visitor Statistics (Calendar Daily and Calendar Monthly Uniques, New Visitors, and Lifetime Returning Visitors), Entry and Exit Pages, Most Requested Pages, Single Access Pages, Time Spent on Site, Top Visitor Domains, Major Visitor Domains, Browser Languages, Visitor Countries, Depth of Visits, Single Access Pages and Most Requested Content. Traffic Audit helps you assess what and how much of your site is being visited and the exact pathway depth.
  
  
• Web Development Report: (how to request)
  With the information in the Web Development Report, you can create an enhanced visitor experience. This report provides a comprehensive technical profile of your Web site's performance and behavior using visitor profile statistics such as Browser Versions, Screen Resolutions, Netscape Plug-ins, Page Views, Reloads and Proxies; and Visitor Statistics (Calendar Daily and Calendar Monthly Uniques, New Visitors, and Lifetime Returning Visitors). Other statistics include user breakdowns of Color Palettes, JavaScript versions; Operating Systems, Cookies; Java Status, System Settings, Internet Service Providers, Page Types and Errors pages (404 Error, Files not found error).
  
  
• International Report: (how to request)
  This report shows how well your Web site is achieving its global demographic goals, as well as identifying dynamic international trends and potential world markets. If your firm is trying to build an international practice, this report may prompt you to translate your site into another language or drive marketing efforts into a new region. Included on the International Report page are Site Statistics, Visitor Statistics (Calendar Daily Uniques, New Visitors, and Lifetime Returning Visitors), Visitor Countries, Browser Languages, Referring Countries, Internet Service Providers, and Major Visitor Domains. Time Zones and Rush Hours are also listed.