Watch What You Say About Yourself
The biography you include at your Web site is a communication opportunity. Make sure you take advantage of it and include information that matters to your audience.
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Present Whom You Represent
Listing representative clients used to be de rigueur in the olden days of printed legal directories. This was a very good marketing approach, but somehow it got lost in the translation from paper to the Web. Many law firm Web sites neglect this all-important list of clients.
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Know Your Rights When Talking to the Press
When you are talking to the press, you have the right to negotiate your status: off the record, on background, or not for attribution. California lawyer Monica Bay, speaking in her role as Editor-in-Chief of Law Technology News magazine, spelled out lawyers' rights when talking to the press.
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The Media's Role in Law Firm Marketing
How do reporters and editors prefer to be contacted? Should negative news be disclosed? What exactly does "off the record" mean? LMA-LA's program entitled "You've Met the Press, Now What?" which was held on March 21 at the Los Angeles offices of Mitchell, Silberberg & Knupp, answered those questions and more.
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The State of Law Firm Marketing: The Bates Decision and the Internet
25 years ago, Bates v. State Bar of Arizona allowed lawyers to advertise their services. Debbie Monroe, President and CEO of FindLaw, surveys the vast changes in legal marketing since and the rise of the Internet as a client development channel.
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What Click Fraud Means to Law Firms
“Click fraud” is a species of Internet mischief that threatens the business model of search engine companies and the marketing budgets of unwary law firms. Learn what click fraud is, and what a prudent law firm marketer should watch out for.
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