Press ReleasesFindLaw.com Launches LegalConnectionNumber one legal Web site unveils new online client-development tool that delivers high-quality, targeted leads directly to law firms. EAGAN, Minn., June 5, 2006 – To help small and solo law firms develop their client bases and extend their online marketing efforts, Findlaw, a Thomson Reuters business, a Thomson business (NYSE: TOC; TSX: TOC), has introduced LegalConnection, a new online client-development tool. Accessed at www.LegalConnection.com or through www.FindLaw.com(the most popular free legal-information Web site), LegalConnection matches potential clients with law firms that could help them with their legal issues. Matched leads are then forwarded to law firms that subscribe to LegalConnection. “Lead generation, like lead qualification, requires a lot of time and effort,” said Scott Kinney, vice president and general manager of Findlaw, a Thomson Reuters business. “For a small or solo law firm, this translates into less time spent on billable hours. With LegalConnection, law firms can now spend more time connecting with qualified prospects than looking for them.” For consumers, the LegalConnection experience is fast and easy. Following a simple, step-by-step process, consumers are quickly matched with local attorneys who focus on their legal issues. They then choose which attorneys to submit their cases to by viewing attorney profiles that include the attorneys’ photo, a short bio, and a description about their firm. There is no cost or obligation to consumers who use the LegalConnection service to connect with law firms. For attorneys, LegalConnection reduces the personal marketing effort typically required to obtain new customers. LegalConnection alerts law firms via e-mail that they have been selected to review a case, and the firms respond only to cases that are of interest to them. By matching law firms with prospective clients online, FindLaw helps thousands of consumers every month access attorneys in a streamlined, efficient way. Since the service was launched earlier this year, more than 10,000 cases have been submitted for review, covering the major practice areas of Family Law, Bankruptcy, Personal Injury, Criminal Law, Immigration, Real Estate, and Employment Law. Law firms interested in learning more about LegalConnection, or needing help with their online marketing efforts, can call 1-866-44FindLaw (1-866-443-4635) or visit www.LawyerMarketing.com. |


