Performance-Based Local Advertising for Attorneys

Every day, thousands of legal consumers browse FindLaw.com for attorneys in a specific metro location. If your law firm targets this type of prospective client, FindLaw LocalSpots are an excellent way to connect with them.

LocalSpots are designed for lawyers who specialize in working with clients in a highly focused geographic area. A LocalSpot advertisement places your ad on the Internet in front of your specific target customer, focused exclusively on prospective clients in your metro area. Using this approach, your firm is able to position itself as the clear choice to assist potential local clients looking for a lawyer. LocalSpots are a great way to drive traffic to your firm's Web site.

FindLaw LocalSpot ads reach prospective clients at crucial times in their process of learning about legal issues and their options for addressing them, including:

• Browsing for legal information and viewing local ads
• Viewing guides for hiring an attorney
• Actively searching for attorneys and law firms on the Internet

How it works: Your firm selects the specific metro area for your local ads. Your ads include the name of your practice, your name, phone numbers, e-mail addresses and, of course, links to your firm's Web site. Your ad on the Internet is then shown to legal consumers who are using FindLaw.com to research their legal issues or when they're viewing hiring guides or conducting a search for lawyers.

Getting Started is Easy

Contact your local FindLaw consultant to learn more about LocalSpots and how our local advertising programs can drive new business to your law firm.