Video FAQs

Why should I add video to my marketing strategy?

It gets results. For example, research shows that consumers are twice as likely to click on video ads as they are static images.1 Why? Because video is engaging and grabs your attention - consumers prefer to hear and see from an attorney or satisfied client. Bottom line, it's an effective way to generate more calls and e-mails from prospects.

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How can I make use of online video?

It's a portable, shareable format that's easy to distribute to target audiences. A clip that appears on a firm's Web site - say of the managing partner discussing a key practice area - can also be utilized on directories, third-party sites and other online networks. Video extends a law firm's message beyond its Web site.

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Can online video bring prospects to my Web site?

Yes, in a few different ways. For one, video is increasingly being indexed by search engines, which generates traffic to your site. Video-sharing Web sites can also boost your hit count. Because they're so popular, placing videos on these Web sites can be an effective way to raise your online profile.

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What should I look for in an online video provider?

Their ability to create effective video, of course (the Lights! Camera! Action! part of the equation) but also knowledge of the legal industry and online marketing. Because flashy images aren't enough. To fully deliver, video should speak the language of your prospects, be optimized for search engines and fit in the context of your Web site.

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What is FindLaw's online video product?

We provide a convenient, "one-stop-shop" solution for creating attorney, law firm and practice area videos - from pre-production, scripting and filming to distribution and hosting to measurement. Or we can work with your existing video footage to ensure it works well on your Web site and is reaching the widest possible audience. Read more about our video services here.

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Does "online video" really mean "bad TV commercial"?

Not at all. The most effective online videos featuring lawyers have a relaxed, interview-style format. They're a chance for you and other members of your firm (and any clients you choose to feature) to speak in a direct, conversational way to prospects. And with the rapid expansion of broadband, those prospects are well equipped to get the message.

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Is online video a silver bullet?

While video is a powerful way to bring a law firm "to life" and drive consumer behavior, it's not an answer to the Google Sandbox or a ticket to the first page of search engines. Technical standards and measurement techniques are still being developed. As online video moves forward, FindLaw will keep you abreast of new developments and how they impact law firms.

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What's the next step?

Contact your FindLaw Internet Marketing Consultant for more information about our online video solutions!

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Source

1. DoubleClick's Research Demonstrates the Benefits of Online Video Advertising," DoubleClick press release, March 20, 2007, http://www.doubleclick.com/.

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